The forest and paper industries are currently undergoing a major transformation. The climate change and limited raw material resources are changing the industrial landscape and call for investments in resource efficiency, quality and clean technologies, and long logistics chains and increasing costs are setting new demands for operations.
On the other hand, the renewable raw materials from the forest and paper industry have huge potential as a substitute for non-renewable raw materials. The growing consumer demand for sustainable products and services presents new opportunities for product innovations and service development, harvesting the potential of wood in both new and traditional ways.