Luk
For manufacturers & distributors with complex products
Turn your ERP data into self-service revenue
A Guide for B2B Ecommerce, built for teams selling configurable products or spare parts. Your ERP already holds the pricing, stock, and order data your customers need. Most webshops still can't show it to them. This guide breaks down why standard ecommerce platforms hit a wall with configurable products and spare parts catalogs, and what a commerce layer built to work with your ERP actually looks like once it's connected properly.
- Why generic ecommerce breaks down at five specific points for manufacturers and distributors
- How real-time, two-way ERP integration replaces nightly batch syncs and manual lookups
- What best-in-class manufacturers do differently to turn spare parts into a growth engine
- A framework for moving from manual quoting to self-service, without adding headcount
Three sentences we hear from manufacturers, over and over
Ask manufacturers and distributors selling configurable products or spare parts what's holding their digital sales back, and the same three come up.
"Our webshop is too limited."
Standard ecommerce was built for a retailer's problem: one price per SKU, a simple catalog, checkout at the end. Configurable products and spare-parts catalogs break that model at five specific points.
"Spare parts are hard to find and order."
Fitment, supersession, and cross-reference search aren't things a flat product catalog and keyword search were built to handle, at 5,000 SKUs or 500,000.
"There's too much manual work in sales and service."
Every order, price check, or status update takes manual steps across customer service, the ERP, and product experts, even though the answer already lives in the system.
A 3-part approach to ERP-connected commerce
This guide walks through how to close the gap between what your ERP already knows and what your webshop can currently show.
What else you'll learn
Why customer-specific pricing is the single biggest reason B2B companies abandon platforms built for B2C, and what to check for before you commit to one.
How batch-synced storefronts create a 5-8% oversell rate, and what a live, two-way ERP connection changes about that risk.
What best-in-class manufacturers do differently to turn spare parts from a support cost into a scalable growth engine.
How to run commerce across multiple markets, currencies, and ERP instances from one connected platform, managed by one team.
The data behind the shift
This isn't a future prediction. It's where your customers and your industry are right now.
61% → 67%
Share of B2B buyers who preferred a rep-free buying experience, 2024 to late 2025.
Gartner sales research, 2024–2025
2.5x
Higher EBIT margin on aftermarket services versus new equipment sales.
BCG, Industrial Aftermarket Services Research, 2025
50%+
Share of total profit aftermarket generates, from just 25-30% of revenue.
Deloitte, Industrial Aftermarket Research, 2025
Since 2022, Parttrap has been part of Roima Intelligence, a software group focused entirely on industrial manufacturers and distributors, supporting customers across Europe and North America with real-time ERP integration, PIM, CPQ, and B2B ecommerce built as one connected platform.
See it against your own product data
Book a 15-minute demo. No generic pitch, just what's possible with what you already have in your ERP.
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