L.B. White Company, LLC: Powering digital growth with smarter ecommerce for heating and cooling equipment

Industry: Manufacturing (Heating & Cooling Equipment)
Solution: Parttrap ONE, B2B ecommerce portal
ERP Integration: Epicor
Location: Global
Corporate websites: https://www.lbwhite.com/
About L.B. White: A global manufacturer of forced-air, radiant, and variable rate heating equipment, make-up air units, evaporative cooling systems, and parts for the swine, poultry, construction, and event tent industries.

The goal for L.B. White

With a strong legacy in heating and cooling solutions, L.B. White wanted to modernize its ecommerce offering as part of a broader digital strategy. The company aimed to provide a reliable, real-time ordering experience that reduced pressure on customer service while giving dealers and end customers more flexibility to order anytime, anywhere.

“Working with Parttrap ONE has been a great experience; their product is impressive, and their team is patient and knowledgeable.”

— Erin Sprester, Multimedia Communications Specialist
L.B. White Company

Before implementing Parttrap ONE, L.B. White relied on existing digital tools that no longer fully supported their growing needs. The previous ecommerce platform, delivered by another vendor, struggled to perform as expected and presented several challenges:

Challenges included:

❌ Errors in the ordering process that were never resolved
❌ Lack of support for configurable products, limiting long-term strategy
❌ Catalog only available as PDFs, often outdated in terms of pricing and product availability
❌ Customer frustration and heavy reliance on internal support teams

This created inefficiencies for both customers and L.B. White’s internal teams. Customers were forced to reach out to customer service for up-to-date pricing or product clarification, and employees had to spend time manually managing orders that should have been streamlined through a digital channel.

Adding to this was the broader challenge of digital adoption in L.B. White’s markets. Some customers, especially in agriculture, were slower to move online. L.B. White knew that once adoption accelerated, it needed to be fully prepared with a reliable and modern solution.

“Our previous solution didn’t fully meet our expectations, particularly in terms of order handling and site performance, which led us to look for a more reliable and flexible platform.”

When evaluating new solutions, L.B. White was looking for more than just a vendor. They wanted a partner who understood their long-term goals, could integrate with Epicor, and deliver a scalable ecommerce platform that would grow with the business.

Parttrap ONE stood out thanks to:

✔️ Proven Epicor integration
✔️ A flexible, user-friendly platform aligned with business needs
✔️ Deep industry knowledge and ecommerce expertise
✔️ Transparent, collaborative approach including a Proof-of-Concept site
✔️ Competitive and realistic pricing

Unlike other vendors, Parttrap ONE demonstrated not only the technical capabilities but also a willingness to adapt and collaborate.

The collaboration with Parttrap ONE began in April 2024, with development starting in September 2024, and a successful go-live in March 2025.
From start to finish, the implementation process felt well organized and collaborative. The Parttrap ONE team was always available and proactive in their communication, through Teamwork, email, or scheduled calls, making the entire experience seamless and reassuring for everyone involved.

During implementation, an unexpected Epicor change threatened to create delays. Instead of letting this become a roadblock, Parttrap ONE’s developers quickly worked on updates and resolved the issue before it affected customers.

“The implementation process was not only smooth but also highly collaborative. The Parttrap ONE team was always available, responsive to requests, and proactive in solving challenges.”

The customer transition was also smoother than expected. Only a small handful of customers required clarification during the switch, which was quickly resolved. For most users, the new sites were intuitive and easy to adopt.

Internally, the benefits were immediate: orders synced properly into Epicor, and product data as well as pricing updated in real time. Teams who had previously relied on static PDFs or manual processes now had a dynamic tool that supported them instead of slowing them down.

Since the launch of Parttrap ONE, L.B. White has seen a tangible shift in how digital commerce supports both customers and employees.

• Customer experience: Customers appreciate the new look and layout of the sites, as well as the flexibility to place orders on their own schedule.
• Operational efficiency: Real-time syncing of pricing and product data eliminates outdated catalogs and reduces manual intervention.
• Customer service relief: By moving more orders online, customer service teams are freed up from repetitive order-taking, particularly during the peak winter season.
• Scalability and growth: With a reliable ecommerce foundation, L.B. White is prepared for future adoption across its diverse customer base.

“We have received positive feedback from customers who use the site. They enjoy the look and layout, and appreciate being able to place orders whenever they choose.”

While measurable KPIs such as ecommerce share are still developing, early indicators are promising. More customers are beginning to embrace the platform, setting the stage for a long-term shift toward digital ordering. Internally, the reduction in manual order processing is already improving efficiency.

The launch of Parttrap ONE is only the first step in L.B. White’s digital journey. The company has ambitious plans to expand its ecommerce offering with configurable products, enabling customers to design evaporative cooling systems or tunnel doors tailored to their specific needs.

This vision represents more than just a feature update, it’s a step toward reshaping the customer experience. Instead of relying on back-and-forth communication, customers will soon have the power to configure and order complex systems directly online, saving time and creating a smoother process for everyone involved.

L.B. White also sees long-term opportunities to further integrate Parttrap ONE into its business operations, from streamlined order management to improved data visibility and enhanced customer support tools. With Parttrap ONE as a trusted partner, the company feels confident that its ecommerce platform will continue to grow alongside its business and customer needs.

Key Takeaways

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