Sügro selects WMS solution from Roima

With this investment, Sügro expands beyond kiosks and cafeterias to also supply food and drinks to professional service company offices.

Sügro is one of Denmark’s most prominent players in the convenience and grocery retail sector, with a turnover of DKK 1.6 billion and a product range of more than 5,000 SKUs. From its distribution centres in Greve and Vejle, the company supplies goods to grocers, kiosks, service stations, cinemas, canteens—and now also to businesses across the country.

With LOGIA, Sügro gains a platform that enables more efficient picking processes, supports broken-case picking for smaller customers, and allows consolidation of picks across warehouse areas. The solution supports the handling of short shelf-life products, ensures compliance with the EU TPD tobacco database, and provides alerts for products approaching their expiration date.

The project marks the starting point of Sügro’s journey towards automation and future-proof warehouse management. With this WMS solution, Sügro sees Roima as a trusted partner that ensures they can keep pace with developments in modern WMS and WCS—among other things through our continuous update service.

We look forward to supporting Sügro in their growth and efficiency efforts and to delivering a solution that truly makes a difference for both employees and customers. Go-live is planned for Q2 2026.

From left to right: Henning Limborg, CEO, Sügro; Stefan Rasmussen, Warehouse Manager, Sügro; Lars Hansen, Logistics Manager, Sügro; Claus Tommerup, Project Manager, Roima; Jesper Højlund, Sales Manager, Roima